Link: http://www.lcipaper.com/weddingens2.shtml
Several of the pages most often visited at www.lcipaper.com</a> have recently been updated to reflect LCI's latest focus on intuitive navigation and search engine optimization. We offer approximately 200 blank invitation kits on our Blank Wedding Invitations page. These products were previously accessible by way of a mere 13 categories. Each category contained a broad and somewhat extensive list of invitations, and we found that some of the invitations with specific themes, such as Las Vegas Royalty, were falling under the radar of our site-surfing customers. We wanted to improve the organization of our products on the site to allow prospective buyers a better chance at finding the products that interest them. Accomplishing this task would clearly benefit everyone involved - by improving customer satisfaction and boosting sales for those lesser known items.
In an effort to give all of our invitation kits an equal and optimal chance at being discovered by our customers, we have opted to restructure the organization of pages within the Invitations section. Under the new format, all invitations are separated into two primary categories:Themes and Styles. Under each of these, our invitation kits are further separated into subcategories. Now, a customer looking for a Square wedding invitation will have a direct link right under their fingertips. And someone looking to get married in Las Vegas can easily navigate to our themed Las Vegas invitation right from the main page.
With a model to go by, we can now redesign other priority sections of the site, including Specialty Paper, Envelopes, and Accessories.
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